Optimizing Your Website for a Local Metro City: Why It Matters
We here at Publicite Marketing are located in Lynchburg, Virginia and we know first hand how important optimizing a website for local city can be. Here's what we have encountered
If you are like most businesses, sometime in the late 90's or early 2000's there was a huge push to get a website. "You have to be online" everyone told you. So what did you do? Depending on the size of your business, you hired anyone from a high-priced, glitzy online firm to your little brothers best friend who was 12 to design you a flashy website. It took forever and wasn't quite what you wanted but you accomplished your goal. Congratulations, you have a website.
It then proceeded to bring in zero business and seemed like a waste of money.
Right now your website is like a random star in a random solar system in a random galaxy. There are trillions of web pages on the internet and it is only growing. The only way to distinguish yourself from the others is optimizing your website to your local city with search engine optimization.
Your customers are different from any other in the world. People in your local city (Lynchburg in our case) have their own needs. Is biking big in your local city? What about walking? Should you advertise on walking websites targeted to your area? Is your local city by a lake where people like to fish? These are all very important questions that you need to consider when optimizing your website for search engines. What are people in your town searching for?
At Publicite, we pride ourselves on our success with reaching quality leads over a quantity of leads. It is better to show an ad to 10 people who are looking for a product that you sell than to 100 who aren't. This is why we will work with you to optimize the code of your website with these people in mind. Google will then scan your webpage and see that you provide to a select type of customer and show them your website when they are searching.
We all know how quickly change takes place in the world today. You can't go a week without hearing about the latest world-changing fad or innovation in technology. To keep up with this fast pace you need to have a company on your side who understands how to market in the rapidly changing landscape of your city.
If you would like to try our Free Optimization Test you can get a basic report instantly on the state of your website.
Customers Say: We Already Have a Website and It Doesn't Provide Many Leads
If you are like most businesses, sometime in the late 90's or early 2000's there was a huge push to get a website. "You have to be online" everyone told you. So what did you do? Depending on the size of your business, you hired anyone from a high-priced, glitzy online firm to your little brothers best friend who was 12 to design you a flashy website. It took forever and wasn't quite what you wanted but you accomplished your goal. Congratulations, you have a website.
It then proceeded to bring in zero business and seemed like a waste of money.
Problem: Customers aren't going to know your website exists if they can't find it.
Right now your website is like a random star in a random solar system in a random galaxy. There are trillions of web pages on the internet and it is only growing. The only way to distinguish yourself from the others is optimizing your website to your local city with search engine optimization.
Lynchburg has it's Own Unique Culture and it's Own Unique Needs
Your customers are different from any other in the world. People in your local city (Lynchburg in our case) have their own needs. Is biking big in your local city? What about walking? Should you advertise on walking websites targeted to your area? Is your local city by a lake where people like to fish? These are all very important questions that you need to consider when optimizing your website for search engines. What are people in your town searching for?
We will work with you to refine your target customer and optimize for them.
At Publicite, we pride ourselves on our success with reaching quality leads over a quantity of leads. It is better to show an ad to 10 people who are looking for a product that you sell than to 100 who aren't. This is why we will work with you to optimize the code of your website with these people in mind. Google will then scan your webpage and see that you provide to a select type of customer and show them your website when they are searching.
Staying Relevant in an Instantly Changing Culture
We all know how quickly change takes place in the world today. You can't go a week without hearing about the latest world-changing fad or innovation in technology. To keep up with this fast pace you need to have a company on your side who understands how to market in the rapidly changing landscape of your city.
If you would like to try our Free Optimization Test you can get a basic report instantly on the state of your website.
Cody Dalton - Lead Programmer, Project Manager
Has designed websites and developed web applications for multi-million dollar companies including JPMorgan Chase Bank. He is skilled in many programming languages including PHP, Javascript, HTML, CSS, jQuery, MySQL, and more.